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The Online Video Strategy Blueprint (ARCHIVED VERSION - NOT FOR ENROLMENT)
LIVE Q&A CALLS CALENDAR
Future Q&A Schedule
Introduction
INTRO.01 Introduction to the Online Video Strategy Blueprint Course (4:31)
INTRO.02 The State of Online Video Marketing Today (5:16)
INTRO.03 Strategy Vs Tactics and the 7 Elements to an effective online video strategy (11:31)
Module 1 - Audience
M1.1 Developing your customer avatar (17:59)
M1.2 The Customer Acquisition Cycle (9:33)
M1.3 The Customer Conversion Funnel (5:43)
M1.4 Customer / Keyword Research Tools and Tactics (26:15)
Module 2 - Goals
M2.1 Undertaking a Marketing Needs Analysis (12:05)
M2.2 Aligning your Goals to the Customer Journey (10:25)
Module 3 - Content
M3.1 A Strategic Content Planning Process (5:30)
M3.2 Content Approach (Brand Positioning) (6:35)
M3.3 Content Approach (Social Engagement) (5:22)
M3.4 Content Approach (Conversion) (4:59)
M3.5 Content Approach (Delight) (4:03)
M3.6 Content Examples and Case Studies
Module 4 - Distribution
M4.1 Distribution Strategy Overview (12:21)
M4.2 YouTube Distribution Strategy (25:58)
M4.3 Facebook Distribution Strategy (19:08)
M4.4 Instagram Distribution Strategy (27:39)
M4.5 LinkedIn Distribution Strategy (19:31)
M4.6 Other Distribution Channels Strategy (22:22)
4.7 Paid Amplification Strategy and Mindset (9:55)
Module 5 - Optimisation
M5.1 Optimisation Overview (Audience Vs Algorithm) (13:07)
M5.2 YouTube Optimisation (5:29)
M5.3 Facebook / Instagram Optimisation Tactics (13:28)
BONUS WORKSHOP - How to Get Your YouTube Channel Set Up Right (BOOM Method)
Module 6 - Metrics
M6.1 Which Metrics Matter Anyway? (11:17)
M6.2 Understanding the YouTube Analytics Platform (18:44)
Module 7 - Production
M7.1 A Strategy Based Production Mindset and Process (8:04)
Module 8 - The Business of Video Strategy
M8.1 Video Strategy Business Models (10:10)
M8.2 Writing a Video Strategy Plan (23:36)
M8.3 The One Page Video Strategy Canvas (15:58)
M8.4 Course Wrap Up and Where to Next... (COMING SOON)
BONUS: Sales Strategy Mini-Masterclass
SM01 - Lead Gen & Sales Strategy Overview (5:52)
SM02 The Lead Gen Workshop (94:12)
SM03 After the Workshop (8:02)
SM04 The Online Video Strategy Discovery Session (57:37)
SM05 Handling Objections and Follow Up (6:46)
LIVE Q&A Archives
Live Q&A Call - January 7th 2020 (40:50)
Live Q&A Call - December 18th 2019 (13:22)
Live Q&A Call - December 3rd 2019 (18:43)
Live Q&A Call - November 20th 2019 (48:56)
Live Q&A #7 (Production) - 27th September 2019 (26:14)
Live Q&A #6 (Metrics) 9th September 2019 (82:17)
Live Call #5 - Optimisation 23rd August 2019 (24:50)
Live Q&A #4 (Distribution) - 30th July 2019 (82:38)
Live Q&A #3 (Content) - 12th July 2019 (31:10)
Live Q&A #2 (Goals) - 2nd July 2019 (30:37)
Live Q&A #1 (Audience) - June 21st 2019 (56:41)
Live Q&A Call (Production) - 7th May 2019 (49:31)
Live Q&A Call (Metrics) - 1st May 2019 (38:37)
Live Q&A #5 (Optimisation) - 10th April 2019 (53:37)
Live Q&A #4 (Distribution) - 2nd April 2019 (32:35)
Live Q&A #3 (Content) - 19th March 2019 (42:22)
Live Q&A #2 - Goals (12th March 2019) (49:59)
LIVE Q&A #1 - Audience (28th Feb 2019) (55:37)
Live Q&A #2 (Goals) - 2nd July 2019
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